- 1903
- what does it mean/allow?
- National Art Pass
- £65 down to £5
- limited number
- use of scarcity could work as a method as it is only available in October + December
- galleries + museums = educational and fun
Insight / Why
- dominated by technology, scrolling through 300ft of content per day (height of the statue of Liberty)
- any spare moment now seems to be filled by a screen of some kind
- feel uncomfortable about the prevelance of technology in their lives and do wish to 'switch off' more
- museums and galleries are peaceful, physical spaces where you can take time to really take in your surroundings, think deeply bout something, get inspired, or jsut relax for a couple of hours
Key messages
Primary: Student National Art Pass can help ypu switch off, relax and find inspiration
Secondary: A whole year of art for just £5
- posters
- on campus stunts
- university intranets
- digital screens in lecture halls
- university magazines/papers etc.
- social media - sponsored posts on facebook, social accounts of unis, social accounts of venues or influencers
- partnership with relevant brands
- partnership with organisations - raise awareness, sketchbook brand, earphone brand, travel company to promote envirnoment inspiration all year around, disposable camera to show unedited experiences
Considerations
- how to make the release of Student Art Pas feel like and event
- can use works of art, but don't have to
- think digital first
- make clear the scale of the pass (national, hundreds of venues etc.)
- testimonials from students could be used
- limitied production budget
Mandatories
- the name of the pass (Student Art Pass)
- reference to the price (£5)
- where students can find out more or buy the pass (web address or search suggestion)
- treat Student Art Pass as a stand alone product, with no comparisons to the price of the National Art Pass
No comments:
Post a Comment