fig. 1 |
As the designer, I was able to meet with the band to speak about the concept and see if they had any ideas for the logo and to also see if there was a desired colour scheme.
This meeting was useful to me as it confirmed that the idea to base
the visuals on the Lyra constellation was something that they as a band also
liked and agreed should be used. This concept would allow for the space theme
that as a band they liked to be used throughout promotion but in a stylised
way, reflecting them stepping out of the constraints of traditional Jazz and
introducing manipulated sounds.
I was able to ask them about colours and if there was any in
particular that they associated themselves with. Red, blue and black were the
first three that came to mind and although they aren’t a major part of the bands
current identity, colours within the social media presence is important in
order to make the page interesting.
We have now decided that I will continue with the design process, constantly posting images to them as a group on facebook for feedback along the way. It was decided that this input from them would be important to establish a logo that both them and I are happy with. This is because as a band they are not exactly certain as to what they want, so I need to come up with some ideas and then develop on from their feedback so that we end up with something that best represents them as a band.
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