Superfly: Final outcomes

poster

flyers

facebook banner

badges

badges

tote bags

tote bags

The final outcomes successfully adopt the style of the genres of music that the event are focusing on and there is also a contemporary apppearnce. The contemporary appearance does not take away from the vibrant visuals of the partilcular genres of music, but allows for the event to be aimed at the target audience of students in the Bournemouth area. The target audience is predominently Bournemouth Arts students, so the designs needed to be on trend which was achieved by using a mixture of vector drawings (boombox), a bright and varied colour palette, and a geometric composition to ensure the contemporary overall feel. The fact that it was a one-off/makeshift club event put together by the events group at Bournemouth Arts was reflected by the handdrawn approach taken to the background of the poster. The initial developments with very computerised and geometric background patterns did not suit the needed visual for the particular event that was being advertised.