Friday, 10 November 2017

Design for Screen - Name generation

The name is an important part of the app as it can help to influence the design style, colour schemes and the ways in which the interface reacts to the user. The name is something that I need to decide upon before I start finalising the designs for these very reasons. The name would work well if it could be shortened or had an interesting letter combination or character that could be picked out to form the logo for the app. 

Initially, I thought that it would be interesting to look at how the different words are said in different languages, but then I realised that this could suggest that the app is for a particular country or that the articles are only sourced from those particular places. 

Creative 
- relating to or involving the use of the imagination or original ideas to create something
- having a good imagination or original ideas

History: 
Creō, Latin - which means to create/make.
Elysian, Greek - beautiful or creative; divinely inspired; peaceful and perfect
Meraki - to do something with soul, creativity, or love; to put something of yourself into your work

Alternatives:

  • creatively
  • create
  • creativeness
  • cleverness
  • genius
  • imagination
  • originality
  • vision
  • inspirational
  • ingenious
  • innovative
  • inventive
  • original 
  • productive
  • visionary

Artistic
- conforming to the standards of art
- satisfying aesthetic requirements
- exhibiting an involvement in or appreciation of art
- involving only aesthetic considerations, usually taken as excluding moral, practical, religious, political, or similar concerns

History: 
Artem, Latin - work of art; practical skill
Eart, Old English
The first known use of the word Art comes from the 13th Century manuscripts



    Alternatives:
    • artistically
    • aesthetic
    • creative
    • decorative
    • dramatic
    • imaginative
    • cultures
    • cultivated
    • tasteful

    Inspiration
    - an inspiring or animating action or influence
    - something inspired, as an idea
    - a result of inspired activity

    History:
    Inspiracion, Middle English 
    Inspīrātiōn, Late Latin

    Alternatives:

    • encouragement
    • enthusiasm
    • genius
    • incentive
    • influence
    • insight
    • revelation
    • vision
    • awakening

    Article
    - a written composition in prose, usually nonfiction, on a specific topic, forming an independent part of a book or other publications, as a newspaper or magazine
    - a piece of writing

    History:
    1200-1250
    Articulus, Latin

    Alternatives:

    • piece
    • column
    • commentary
    • editorial
    • essay
    • feature
    • item
    • paper
    • piece
    • story

    News
    - a report of a recent event; intelligence; information
    - the presentation of a report on recent or new events in a newspaper or other periodical or on radio or television 

    History:
    1425-1475
    Newis, Middle English 
    Nova, Medieval Latin

    Alternatives:

    • account
    • advice
    • announcement
    • broadcast
    • data
    • disclosure
    • message
    • report
    • rumour
    • statement
    • story
    • bulletin

    BRAINSTORM
    - creative circle 
    - creative loop
    - creative shelf
    - creō
    - creative nova

    Speaking to peers about the name options confirmed that the name 'creō' was the most suitable as it is short, relevant, catchy and the character symbols can be manipulated in an interesting way to create a logo and visuals for the app. 

    CREŌ creō Creō
    Uppercase, lowercase or capitalised first letter?

    Lowercase
    - approachable
    - casual vibe
    - connect easier with the target market

    Uppercase
    - strong presence
    - bold brand
    - authority

    Capitalisation
    - traditional feel
    - evoke a timeless feel

    Lowercase seems to be the best option as the app is focusing on how is it easy for the user to read about the creative world, quick reads, casual and definitely needs to be approachable in a way that the user wants to open this instead of the trusted social media in the morning. I decided against the capitalised first letter because that adds an element of formality, which this does not need. It is not a formal news app, more of a platform for creatives to feel motivated and easily keep up to date with new article releases. 


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