Initially, I thought that it would be interesting to look at how the different words are said in different languages, but then I realised that this could suggest that the app is for a particular country or that the articles are only sourced from those particular places.
Creative
- relating to or involving the use of the imagination or original ideas to create something
- having a good imagination or original ideas
History:
Creō, Latin - which means to create/make.
Elysian, Greek - beautiful or creative; divinely inspired; peaceful and perfect
Meraki - to do something with soul, creativity, or love; to put something of yourself into your work
Alternatives:
- creatively
- create
- creativeness
- cleverness
- genius
- imagination
- originality
- vision
- inspirational
- ingenious
- innovative
- inventive
- original
- productive
- visionary
Artistic
- conforming to the standards of art
- satisfying aesthetic requirements
- exhibiting an involvement in or appreciation of art
- involving only aesthetic considerations, usually taken as excluding moral, practical, religious, political, or similar concerns
History:
Artem, Latin - work of art; practical skill
Eart, Old English
The first known use of the word Art comes from the 13th Century manuscripts
Alternatives:
- artistically
- aesthetic
- creative
- decorative
- dramatic
- imaginative
- cultures
- cultivated
- tasteful
Inspiration
- an inspiring or animating action or influence
- something inspired, as an idea
- a result of inspired activity
History:
Inspiracion, Middle English
Inspīrātiōn, Late Latin
Alternatives:
- encouragement
- enthusiasm
- genius
- incentive
- influence
- insight
- revelation
- vision
- awakening
Article
- a written composition in prose, usually nonfiction, on a specific topic, forming an independent part of a book or other publications, as a newspaper or magazine
- a piece of writing
History:
1200-1250
Articulus, Latin
Alternatives:
- piece
- column
- commentary
- editorial
- essay
- feature
- item
- paper
- piece
- story
News
- a report of a recent event; intelligence; information
- the presentation of a report on recent or new events in a newspaper or other periodical or on radio or television
History:
1425-1475
Newis, Middle English
Nova, Medieval Latin
Alternatives:
- account
- advice
- announcement
- broadcast
- data
- disclosure
- message
- report
- rumour
- statement
- story
- bulletin
BRAINSTORM
- creative circle
- creative loop
- creative shelf
- creō
- creative nova
Speaking to peers about the name options confirmed that the name 'creō' was the most suitable as it is short, relevant, catchy and the character symbols can be manipulated in an interesting way to create a logo and visuals for the app.
CREŌ creō Creō
Uppercase, lowercase or capitalised first letter?
Lowercase
- approachable
- casual vibe
- connect easier with the target market
Uppercase
- strong presence
- bold brand
- authority
Capitalisation
- traditional feel
- evoke a timeless feel
Lowercase seems to be the best option as the app is focusing on how is it easy for the user to read about the creative world, quick reads, casual and definitely needs to be approachable in a way that the user wants to open this instead of the trusted social media in the morning. I decided against the capitalised first letter because that adds an element of formality, which this does not need. It is not a formal news app, more of a platform for creatives to feel motivated and easily keep up to date with new article releases.
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