Design for Screen - Logo development

Once the colour scheme and typeface had been finalised, I started to experiment with the ways in which I could develop a logo or recognisable letter arrangement to act as the identity for the app. Figure 1 shows the chosen typeface in back so that I could then manipulate it to see the best way it will work on the app.

• large 'C'
• 'C' acting as a moon and the rest of the word rising up behind it to represent the sunrise
• the middle example best represents this concept
• the development on the right looks lek ti is representing the wording dropping, so would actually be for a sunset rather than a rise

• sunrise as the main focus
• an equal incline works well 
• the slight increase in step may not be obvious enough to look like a purposeful design decision
• the middle development focusing on only the 'o' rising, which works better than every letter rising
• the right hand side development is too steep of an increase and does not look well put together in terms of a final logo

• development on the 'o' as an individual letter to manipulate
• lowered the 'o' to see if the other three letters could look as though they were rising rather than the 'o'
• it looks as though the 'o' is dropping below a hyphen for no design purpose, or it is portraying the wrong meaning
• increasing the difference in placement did not emphasise the purpose anymore, it actually detracted away from the intended purpose of the letter placement

• removing all elements of manipulation on the typeface works best in terms of representing a new app, the headlines never have too much letter arrangements other than evenly spaced horizontal, left side alignment
• the addition to the accent on the 'o' works as it will have a similar aesthetic to the menu tab on the app, but it may take away the purpose of the accent
• a visual has been created that isn't need or that relevant to the app

• I then looked at how the letters cold be arranged to represent the sun
• visually it works, but the accent looks out of place and as though it is meant to be holding something together or linking two of the letters

• the developments showed that actually it was the simpler manipulations that were working better
• research into existing creative magazines showed that the titles are not often manipulated once the specific typeface has been chosen

• these are the final three typefaces that I will be using in the app, this process of logo development and typeface choice was completed alongside each other so that the crossovers could be made and changed to suit

Homescreen Icon 
As a home screen icon, the only design that would work well to represent the design of the app would be a white background with the name across the middle. As it is a short word, it would still be legible when on the phone screen. The guide shown in figure 1 allowed me to see the boundaries in which the text needed to sit in order for it to fit visually with the other icons on the phones home screen. Figure 2 shows how it would look when on the home screen and in comparison to the other app icons. 

fig. 1

fig. 2