When developing an app it is important to think about the target audience before the designing begins as the information may influence the way in which the content is presented, the colours used and the features that are included.
What is the age range?
The main target audience is students and new designers as it is an app that allows the user to keep up to date on creative articles in a non intimidating and confusing way.
Men or women?
Both
Specific to a country?
UK in terms of the location feature, but the articles are sourced from all over the word as designer need influence from a large number of places.
Average income of the target audience?
Low income for the students and then for the new designers it could vary depending on whether they freelance or work for a company.
How often do they use interfaces?
It is likely that they use interfaces very often throughout the day.
How long is it likely they would use this app each day?
20 minutes - 1 hour per day, or to search on the location feature it may only be for 5-10 minutes at a time.
What devices do they use?
- Phones
- Tablets
- Laptop
- Computers
The design will need to appeal to the trends in which the target audience would like and the amount of time spent on the app is something that will influence the design approach as the information will need to be kept condensed so that it can be ready quickly and easily.
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