Superfly: Development

Feedback in regards to the initial ideas and some of the developments that took place, suggested that this worked the best for the event and what the group needed. As an initial idea it does not have a new typeface and the layout if not right, but development will allow for all of this to be explored. It is important to change the typeface to ensure that the target audience does not see this as an event closely linked to the film, when actually it is a funk, soul, and disco themed event night. It would be good to have the wording appearing as though it is coming out of the boombox and that the text typeface may look better if it is different to the title, to create a contrast.

(Ignoring the colours) The original visual literacy suggested that the events group liked the idea of the writing coming out of the boombox into a type of speech bubble. Development started with this in mind, a bubble coming out of the boombox and all of the information confined within this. 

Development looked at the different ways in which the different elements could fit together to present the information in the most appropriate way. The area type tool was used to see if the text looked better when it fit within the outline of the bubble. The main title at this point had not beeen edited to a new typeface/lettering as the focus was on the layout and how the composition would look overall. The design seemed to appear better when the title was spilling out of the bubble, rather than all of it being contained within. A contrasting typeface was also used, seeing if it would work better together with the title to ensure that the two bits of information were noticed separately. 

Feedback from peers confirmed a couple of things such as that the writing within the bubble did not stand out enough being black and that maybe as white it would appear more legible. Another thing that was mentioned was that the bubble did not look right being a bit rough edged and that more of a geometric approach may look better.  

I then started to experiment with the different typefaces that I had found to use instead of the original 'superfly' lettering. The decison on what case to have the lettering also had to be made which originally started as having th first letter of each word capitalised, but quickly developed to all lowercase to help with consistency and the way in which the letters fit together. 

The divelopment shows the diagonal positioning of the 'fly' part of the title to add a feeling of movement and engery into the title of the event. Although this did work, it did not appear decorative enough for the genre of music that was being played at the event. Alot of the research showed the liquified effects that had been applied to alot of the lettering during the music time periods. This lead to the design development using one of the more decrative typefaces that would allow for manipulation in order to be composed to fit with the boombox. 

(Ignoring the colours)The developments above show the use of the 'funkydori' typeface which better represents the style of event that is being held. The developments show the different sizing options when placed within and outside of the speech bubble and alongside the boombox. The developments also started to experiment with lettering outlines in order to add more layers and interst to the design.