Superfly: Colour scheme

The events group sent over some visual literacy that I could refer to when deciding upon a colour scheme for the poster design. I took the final poster design in black and white and then gradually started to develop the colour palette to see which combination was the most appropriate. Figure 1 and 2 show the two which I used as the most inspiration when developing the colour paltette for the poster design. The full colour development can be seen in the overall development process that was undertook in order to complete this poster design and overall visual identity. 

figure 1

figure 2

Both of the visual literacies that I focused on had a large amount of red/pink/peach colouring as part of the design. These colours were applied to the title and then the blues and purples were applied to the boombox. It was important to consider the depth of the boombox and try to build upon this by including the different line colours and shades of particular colours. I started off with black outlines and although this did match the visual style of the inspiration, it did not make the boombox look realistic as in real life a product would not have black outlining. 

I started to incorpoarte some of the colours from the text onto the boombox to ensure that there was fluencey and that they complimented eachother when placed on the poster. It seemed to work best when whe colours in the central speaker circles matched that of the text that was coming out of them. 

I then developed the use of a limited colour palette to see if visually this worked better to make the two elements work together without it being too busy. Feedback lead to further development onthe colour palette as it was said that although visually it worked, it was lacking the vibrance that an event like this would have and with the target audience as students, it would need to appeal to them more. 

The colour palette was expanded and is now more closely infuenced by the visual literacy which both have a large colour palette and lots of vibrancy. The brighter use of colours work well to add a contemporary appearance to the visuals, whilst still closely reflecting the genre of music that is being played at the event