1. Info gathering
Talk about existing fonts to find out what the client likes, doesn't like and whether it is for on-screen or print.
Core Values of the organisation then needs to be established by collecting images that best represent the brand and then asking the client to add a typographic association to the image so that comparisons can be made and bridges can be built.
A font grid is created in order to represent the brand values and see which fonts best suit each of the core values - the fonts placed nearest the centre are the most appropriate because they are seen to represent all of the values. (similar to a venn diagram)
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| TrueType vs. Postscript |
A team is then dedicated to sketching and digitalising the designs, taking the details such as legibility into consideration. The font is drawn in postscript format (font files encoded in outline font specifications, using as few nodes as possible. The core characters are thought to be 'aehinoptv' as they have each of the different attributes that need designing in a type.
3. Development
The ideas are presented to the client in a regular weight, to see what is liked and what still needs to be developed. Once the letters have been developed and the details have been carefully adjusted, the extremes are added; light and bold. The client is provided with a weight test of the letters ASCLI and then the minor adjustments that need to be made can be marked on.
4. Final type
The uppercase, lowercase, numbers etc. are produced until the client is happy with the outcome. The full set of type is then produced so that the kerning and other adjustments can be made to it as a whole.
Hinting then has to be added to all of their fonts, the way in which the pixels fit onto the pixel grid. TrueType is the only font format that allows for hinting to occur, controlling each of the individual pixel placements.
5. The final delivery
Desktop TTF
Web EOT, TTF, WOFF, WOFF2
App TTF
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