Tuesday 31 October 2017

Guide book - Market Research

A shop with a similar target audience to that of this book is Urban Outfitters, so when I was in London I went into one of the large stores to look at the book section. These books are all considered to be on 'trend' and appealing to style conscious young adult group of people. 

- lots of white space on the pages
- very organised layout, mainly made up out of columns of text
- images often 1 per page
- a bold sans serif typeface paired with a thinner weighted serif typeface such as Garamond, Bodoni etc. 
- black front and back covers seem to be something currently on trend 
- the majority of the books have a squared spine and are perfect bound, other methods seemed more common when looking at low cost publications and zines
- the foiled title on the photography book works well in contrast to the matte black background






 

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