Guide Book - Final Content

Name Ideas:
how to be a tourist but not a cliche tourist
the clues you will need to explore Sapa the right way
Sapa O'Chau for the experience
absorbing the culture, thank you Sapa
same same but different guide to Sapa

These were the original names that I had come up with for the book, but by then writing the content and collating the images that will be used I was able to adapt the name to suit the content much more appropriately. The feedback sessions allowed me to decide on the fact that the content would be very much subjective, interactive and suggestive. 

This idea would best be presented in three sections; 'Experience, Reflect and Learn' to ensure that the different ways of learning from the area itself was covered and explored. 


CONTENT (actual content + description of content)

TITLE: 

Same same … but different cultural trail through Sapa

BLURB: 

A cultural trail through Sapa based on a personal experience as a young traveller. A series of subjective images, clues and thoughts to help you focus on what cultural lessons a trail through Sapa can truly provide by simply stepping away from the cliché tourist activities.

A lot of people travel to escape reality and the daily grind. Instead of losing direction, use this time to clear your head, refresh and return more motivated than before. Chase your life dreams and achieve everything you are capable of.

These definitions are relevant to all aspects of the book, so can be placed wherever the designer feels most appropriate: 

Serenity – the state of being calm, peaceful, and untroubled.

Happy – feeling or showing pleasure or contentment.

Inner Peace – deliberate state of psychological or spiritual calm despite the potential presence of stressors.

“Peace of mind is not the absence of conflict from life, but the ability to cope with it”

-Unknown

Experience, Reflect, Learn

Below are the screenshots of the content that I sent to Callum so that he could make the book and have the correct sections planned out. To ensure that the images were placed int he right order, I dropped the small sized images on to the word document above each bit of text that it matched with. I then uploaded all of the images full size into a good drive folder so that Callum could easily access them and then use this document to guide where to place them.