Studio Brief 2: Modernising a design style based on an era

As the cassette tape was originally released in the late 60s, it is important to show the age of the product in the way that the final product is designed. To do this, research into existing products that are based on a particular era and then modernised have been useful to look at.

The 'Oh So Pretty: Punk in Print 1976-1980 Book' focuses on the prints of this particular era, but the presentation of the media fits with current aesthetic trends. Research has shown that the majority of design publications are printed onto crisp white pages and the content on each page is often fairly minimal. This particular book by 'Phaidon' presents the pages to be fairly minimal and not to many extra illustrations etc. This works well as it focuses on the one or two images and the small amount of text. 

The way that books have been published recently has shown me that users are more focused on the aesthetic of the inside of the books rather than the amount of information or photos that are on each page. This publication shows the age of the artwork that it is presenting by taking the modern pure white pages and then printing a slight yellow fade along the margins of some of the pages. I think this works well to show the modern aesthetic but it also recreates the retro feel that the prints have. 

The typography used on the front cover of this publication is bold and very dominant in comparison to the image. The use of sans-serif typeface and capital letter ensure that the modern aesthetic is achieved.

The colour scheme used throughout the book is varied as each page has different coloured images on it. To maintain some level of consistency, The pages are white and all of the text is black and the same size on every page.