Studio Brief 2: Cover design development

Figure 1

Figure 2

Figure 3

Figure 4

Figure 1 shows an initial idea for the card design. It is a bar chart based on the structure of the song that was the top of the charts the year that the cassette was released. The sound wave line that is over the top of the bars could change colour depending on the theme of the cards that were in the particular pack. It has now developed and has taken one of the initial ideas of presenting the concept of an audio book and scanned it in in two different ways to see what patterns and texture could be created and used as a background. This idea was soon discarded as it did not fit with the design concept or visual style. The next design shows patterns that could be made based on the original method of book binding, but this was also discarded because the line work did not stand out enough against the other side of the card. A more geometric design needed to be developed so that it could also work as a branding logo for the concept. 

Another idea was to take the basic shapes of each of the parts of the cassette tape (fig. 2) and arrange them in different ways to create a pattern that works well as the design on the back of the cards. 

Based on research, the final pattern (fig. 3) is inspired by the work of Todd McLellan. He is an artist that takes and object apart and photographs each individual piece and presenting it all as a flat lay of them all together, but as separate pieces. 

Figure 4 shows the colours and the words and emotions often associated with each of them. Red was chosen to represent the literature theme because it best represents all of the different themes that can occur in a literature novel.