Studio Brief 1: Supergraphics research

Supergraphics is the revival of a trend that started in the 1960s. It was originally used by post-modernists to create the illusion of expanded or altered space, the new generation of supergraphics focuses on branding, inspirational messaging, and wayfinding. 

Supergraphics work well as decorations, but to successfully share information and direct the users in a particular way because of the vast scale that they are presented. The large scale makes it hard for people to miss the information that is being displayed, something that I will consider when designing my wayfinding system. 

NYC Subway 53rd Street Station by Robert Propper, 1977

Ace Hotel London Shoreditch by Universal Design Studio, 2013

Eureka Tower Carpark by Emerystudio, 2006