Adidas Laces 2011- Büro Uebele
http://www.typetoken.net/typeface/adidas-laces-2011-buro-uebele/
The name "laces" has a metaphorical value as it represents the networked communications of a globally active corporation, but explicitly shows the type of products that Adidas sell. Movement is the principle of sport and it also defines the design language of turbocharged typography which will run through the new adidas design centre. The choice to use a limited colour palette could have been so that the emphasis is not taken away from the vibrant products, also providing the staff with a neutral environment to work within. The relief-style mural images in the meeting areas make each space unique, making them clearly identifiable to those using them. This wayfinding system suits the space in which it is used very well because it acts as a form of 'decoration' as well as being informative. It successfully illustrates the ethos of the company and the materials used derive from the companies products. The idea of using materials and themes within the wayfinding is something that I would like to apply to my idea. I will show the theme by using recognised colours to the particular movement (Mod).
Grafting Architecture
https://www.behance.net/gallery/26190981/Grafting-Architecture
Bildi Grafiks designed a visual language that could be grafted onto the city itself by integrating graphics into the architectural space, creating dialogue between the new materials and pre-existing features. This relates to my idea as I am using the existing buildings/venues and then showing the audience what it was previously like. I will need to create a supergraphic that contrasts against the existing presentation of the building but represents the past use of the building. The graphics in this consist of multiple layers fused together to allow this graphic intervention to go beyond a standard signage system. I think although the system focuses on the graphics being presented onto the side of the building, it also relies on freestanding signs throughout the city pointing the public to the specific buildings. This is something I may want to consider when designing my wayfinding system, as it may help those following the journey and also make others aware that there even is a system in place.
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