The visual research began by looking at the idenities of other colectives, to see if there was a particular approach that worked best, the elements that I needed to consider and to also make sure that I didn't repeat anything that had already been done.
Tight Lines
'Independent Record Label presenting emerging bands from Leeds such as Garde Dog, Têtes de Pois, Skwid Ink and DULAHLI. As well as putting out releases, we also put on a wide variety of events around Leeds including Chill Withers and Tight Lines Jam.'
Endless city - cosmic slop
'Endless City is an Art & Music collective based in Leeds & Manchester. Putting out boundary pushing club nights, exhibitions, print fairs and launches.'
Unified Soul
'Unified Soul, a new dance movement. Formed out of Leeds, UK.
We intend to inspire, create and grow. No limitations. The Unified Soul movement begins now.'
We intend to inspire, create and grow. No limitations. The Unified Soul movement begins now.'
I found that each of the collectives had their own visual identity that could then be applied to different pormotional images and merchanidse. This was not a major part of each of the individual events that they hold, the posters for particular events did not focus too much on the identity of hte collectives but more on the actual event.
The next part of the visual research was looking at the social media presences of the two bands that are performing at the event and then also the identity and some other posters released at the venue of Hyde Park Book Club. This part of the visual research will be most useful when designing the pormotional materials for the collective.
Henge
'Attention Earth!
This is Henge.
We come in the name of rave.
We bring you the gift of Cosmic Dross - a kind of music new to your world.
We have news. Planet Earth is an experiment.
Your species was sent codes from space, to help you love and dance.
But your leaders grew scared. They hid the codes from you. Now your consciousness shrinks and they destroy your world with weapons of war.
Ravelings of Earth, rebel! Absorb the mutated frequencies of Cosmic Dross. There are no Earth words to describe these sounds. But you will learn how to love and dance again.
This is your future. Put down the weapons. Unite. And colonise space.'
This is Henge.
We come in the name of rave.
We bring you the gift of Cosmic Dross - a kind of music new to your world.
We have news. Planet Earth is an experiment.
Your species was sent codes from space, to help you love and dance.
But your leaders grew scared. They hid the codes from you. Now your consciousness shrinks and they destroy your world with weapons of war.
Ravelings of Earth, rebel! Absorb the mutated frequencies of Cosmic Dross. There are no Earth words to describe these sounds. But you will learn how to love and dance again.
This is your future. Put down the weapons. Unite. And colonise space.'
The band 'Henge' have a very strong and unique identity based around the creation of their own alien language that the often communicate with on stage and within their music. Alot of the visuals released in relation to them are space related, bold typefaces and very illustration focused. There is alot of imagery held within shapes such as circles and squares and then placed on a alrge area of white space with the infor mation carefully placed.
Morpher
'Born in Leeds, fusing acoustic instruments with electronic effects, they
blend their Jazz upbringing with hints of Drum and Bass, Hip-Hop and
electronic music. Their live performance is an unforgettable experience
where you will be exposed to unheard sounds and grooves that are guaranteed to blow your ears off.
Made up of Jasper Cole on Saxophones and wind synthesisers, Frazer Kerslake on electric bass and Chris Mcintyre on hybrid acoustic/electric Drums. They draw their influences from artists such as Kamasi Washington, Nerve, Thundercat, badbadnotgood, GoGo Penguin, Avishai Cohen Trio, Tigran Hamasyan, J Dilla and Kendrick Lamar.'
blend their Jazz upbringing with hints of Drum and Bass, Hip-Hop and
electronic music. Their live performance is an unforgettable experience
where you will be exposed to unheard sounds and grooves that are guaranteed to blow your ears off.
Made up of Jasper Cole on Saxophones and wind synthesisers, Frazer Kerslake on electric bass and Chris Mcintyre on hybrid acoustic/electric Drums. They draw their influences from artists such as Kamasi Washington, Nerve, Thundercat, badbadnotgood, GoGo Penguin, Avishai Cohen Trio, Tigran Hamasyan, J Dilla and Kendrick Lamar.'
The identity of Morpher will be dfferent alongside the release of the promotion materials for the Astro-Beats event as the re-branding of this band is also something I am working on. The social media presence of this group of musician seems to be playful and also space realted, soemthing that iwllneed to be portrayed within the deisgns for the promotional material released. The band do not have a consistent identity developed as of yet as they are a fairly new in the usic scene, so this collective project has been seen to be a goood opportunity to rebrand and release in January 2018, in the hope that from then on all promotional material will be consistent and have a professional finish.
Hyde Park Book Club
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