Individual Practice - Generating briefs

In order to receive a brief from a client with enough detail in order to produce an outcome that they are satisfied with, I researched into Graphic Design Brief templates and what is often included in these. I will be able to send these over to the clients or cross check it for a personal record to ensure that I have asked the right questions. 

CONTENT
The template I will be using covers all of the things that I will need to consider when starting a new brief. The information below is what I found when looking for the details which need to be included in each of the sections. Things such as budget and tone may have previosuly been things that I would have assumed myself, rather than confirming with the client.

Background Overview - This section provides information about the company, service or product. How would the client describe their business? What background info is relevant, including previous marketing campaigns? What do you need to know about their product or service for the current project?
Objectives - Goals need to be clearly defined because they will affect all other decisions on a project. Does the client want to sell more products, increase brand awareness, or attract more donors? Do they have a call to action? How will they measure success? Having a concise objective provides a focus for the rest of the project roadmap.
Target Audience - Who is the buyer or intended audience? This may include demographic information such as age, gender, education, or income level as well as info on how often they use the client’s product or service. Knowing your audience will shape the style and messaging of your campaign.
Message - What are the key points that need to be said? What message needs to be conveyed to the target audience, and what is the best way to deliver it?
Tone - What is the tone or image that suits the client’s message or brand? Are there certain colours or fonts that help communicate this? Ask the client to describe the tone, whether it’s sophisticated, fun, or bold, and for to share color, brand, or style guidelines.
Scheduling - Having a timeline is critical for planning any project. Find out if there’s an advertising or publishing schedule you need to track against and solidify your deadlines are for each deliverable.
Assessing Competition - Who is the competition and what do they offer? What makes your client unique? Understanding the competition can provide a clearer picture of where your client stands in the market, which will help you shape your campaign.
Budget - The budget sets the parameters for how much time you have to work with and what materials the client can afford. It’s also how you get paid, so make sure you have a detailed understanding of what costs are included in the budget.

As this module is responsive and very much down to our own management and sourcing of briefs, having a document set up for each of the briefs that either the client or I have filled out will allow me to keep on top of my work and make sure I am meeting each of the briefs requirements and the individual deadlines for them.