Beth Ewens
penguin
ycn
secret 7
Understand and answer the brief
- can interpret it wrong
- time management as some briefs ask for more than one outcome
Do your research
- for penguin read the book
- will allow for an accurate feel for the book
- clever little ideas form that wouldn’t if you hadn’t read the book
- read articles relating to the book
- look at how it will look in the real world
- what else is doing well in the market
- look at previous winners
The idea
- get 30 ideas that have potential
- talk with peers
- could have same ideas as other people
- think tactically with ones you are to take forward
- google and make sure it is something different to what is already out there
Personal touch
- experiences feed into work will help you to stand out
Ask for feedback and listen to it
- keep asking until all people have to say is ‘yeah thats good’
Submission boards
- professional photographs
- focus on final resolutions on design boards not so much what you didn’t do
- succinct concept
- research
- solution
- visual style
- pictures
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