Thursday 14 December 2017

OUGD503 - Advice from 3rd year competition winner

Beth Ewens


penguin
ycn




secret 7

Understand and answer the brief
  • can interpret it wrong
  • time management as some briefs ask for more than one outcome
Do your research
  • for penguin read the book
  • will allow for an accurate feel for the book
  • clever little ideas form that wouldn’t if you hadn’t read the book
  • read articles relating to the book
  • look at how it will look in the real world
  • what else is doing well in the market
  • look at previous winners
The idea
  • get 30 ideas that have potential
  • talk with peers
  • could have same ideas as other people
  • think tactically with ones you are to take forward
  • google and make sure it is something different to what is already out there
Personal touch
  • experiences feed into work will help you to stand out 
Ask for feedback and listen to it
  • keep asking until all people have to say is ‘yeah thats good’
Submission boards

  • professional photographs 
  • focus on final resolutions on design boards not so much what you didn’t do 
  • succinct concept
  • research
  • solution
  • visual style
  • pictures

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