Final 3 developments and feedback

Idea 1

Idea 2

Idea 3

The organisation of an extra small group feedback session was very useful as I was undecided as to what design to continue the development with ready for the final crit presentation. 

It was decided that idea 1 was a good mixture of the concepts in idea 2 and 3. A negative about this design is that the concepts may not be understood by a large number of people, making it appear as just a geometric design with typography placed as part of the composition. It was suggested that a way of improving this design would be to incorporate the green arrow as part of the typography on the front cover. I have decided against the development of this idea as I think it could look too complicated and the concepts would become weaker because there wouldn't be the focus on just the one.

Idea 2 had positive feedback, but it was decided that this was because it was a safe option and that it fits with current trends of design as it uses geometric layouts/designs and pastel colours. Previous research into the other penguin books and winners has shown that   

subtle reference to the book rather than the use of obvious imagery is something that is seen to be much stronger and favoured by Penguin.

Idea 3 was seen to be the strongest as a concept and most different to other existing book covers for this title. The feedback was still very focused n the adjustment of the layout on the back of the book, showing that development still needed to be made to this part of the design concept.