Design developments in response to Crit

Idea 1

Figure 1 shows the change in colour, as a way of illustrating that there is more white equality. Having the inequality sign as white may actually present the idea that society is actually negative towards white rather than black. To improve and accurately illustrate this concept, figure 2 shows the inequality sign to be black and the writing as white. Figure 3 shows a different typographic treatment that could be used, reducing the size of the text so that it fits within the inequality symbol, using it as a frame. It was decided that the title fits more appropriately with the design style when it is smaller (fig. 4). 

As the idea about the black and white inequality hadn't been addressed very effectively, figure 5 shows the change in colour choice for the inequality sign, making the equal symbol as white and then the line that crosses it out as black.

Working on the placement of the type on the back of the cover is important as it needs to mirror the front in a positive way, making sure that it all looks balanced and correctly placed. Figure 6 shows how placing the text in-between the two horizontal lines, may work better and would visually fit in better with the design. 
The pale blue works well to symbolise the innocence of the children throughout the story and how their perceptions of events are interpreted in a different way due to the innocence. 

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Idea 2

The idea of using the different elements to form a visual concept was thought to be positive, as it was said to be a pattern that hasn't previously been associated with 'To Kill a Mockingbird'. 

This experiment uses a 10p coin, despite it being a nickel in the actual book. Research has shown that a modern day equivalent to the nickel is a 5cent coin. If this idea was to be the final one, it would need to be changed so that the crayon rubbings are made with a 5cent coin. 

A relevant colour scheme would need to be established so that the themes of the book could be accurately represented. The black and white colour scheme should be explored to see if it helps to add to the deeper meaning of the design choices, or if it then makes it too obvious. It was thought that a hexagon shape with the pattern in may work well as the visual on the book, with the text working in and around it appropriately. 

It was also suggested that this could be merged with idea 3, using the chewing gum packet in the gap on the front of the book and changing the colour scheme of the pattern to complement the chewing gum packet. 

It was also thought that this idea would stand out against other designs for the book title because it isn't obvious, it will allow the audience to engage with the different elements and try to work out why the decisions have been made. 

Sticking with the same design shown in fig.1 but using a more relevant colour scheme may improve the concept of this design. Figure 2 shows the cover in green, taking a colour from the original Wrigley's chewing gum packet and seeing if it is suitable with this pattern design. 

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Idea 3

Following on from the crit feedback, the use of idea 2's hexagonal imagery and the chewing gum packet was experimented with. Figure 1 shows how the hexagon shape could by collaged behind the chewing gum packet to add more details to the front cover. It does not add to the design in a positive way as it takes away the focus from the gum packet, making the front cover too busy and unorganised. Taking away the green hexagon and minimising it to the one, figure 2 shows that even then it is still too distracting and the focus is not emphasised to the chewing gum packet. 

Having experimented with the merging of the two different designs, I decided to focus back on the more minimal/clinical approach of using only the chewing gum packet on the white background as the front cover. It was decided that the chewing gum packet worked best at the bottom of the book cover and that the text on the back would need to be experimented with so that it stuck to the same visual style. 
Figures 3 and 4 clearly show that if the text is too large or space consuming on the back then it looks completely off balance against the front cover design. To try and over come this, figures 5 and 6 show what it could look like if the text was in the same position as the image on the front cover is. I do not think this is a strong enough layout as it does not have a deeper meaning that requires it to be presented in this way. Figure 7 shows something that would work much better as it presents the text to be in line with the height of the title on the spine of the book. 

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